We are proud that TPi Magazine, a leading international publication for the live events industry, has selected the BRUTE Series for an in depth feature exploring the development and story behind these professional lasers.

The article delves into the ideas and development behind the BRUTE Series, as well as the technology, design and performance that form the foundation of the range.

The BRUTE Series was developed with a clear focus: to deliver powerful and dynamic laser effects for professional applications, while making advanced laser technology accessible to a wider range of lighting professionals and productions.

Behind the BRUTE Series

Developing the BRUTE Series was about more than simply creating a new range of lasers. It was about finding the right balance between power, versatility, reliability and accessibility, without compromising on the visual impact expected from professional laser equipment.

TPi offers an insight into the development process, exploring the choices and innovations that shaped the BRUTE Series and the technology that sets these lasers apart in the professional lighting market.

Read the full feature

Want to discover more about the story behind the beamZ Pro BRUTE Laser Series?

Read the full feature in TPi Magazine.

The post BRUTE Laser Series featured in TPi Magazine appeared first on beamZ.

BeamZ builds Asian momentum on back of European rental adoption

A recent investment by Italian rental company New Service Palermo is providing beamZ with a high-profile reference point in Europe, as the manufacturer continues to strengthen its position in Asian markets.

The Sicily-based company’s purchase of 162 fixtures reflects the brand’s established presence in the European market. For beamZ, deployments of this scale serve not only as regional business, but also as visible proof points for buyers in other markets evaluating new brands.

“Adoption by established rental companies in Europe plays an important role in how the brand is perceived globally,” said Rudy Velders, sales director at beamZ. “When potential users in Asia see beamZ in use within professional rental inventories, it reinforces confidence in both the product and the brand.”

The company’s presence at Integrated Systems Europe 2026 has also contributed to that visibility. BeamZ invested heavily in its showing at the exhibition, with a large and prominent stand in Hall 6, using it as a platform to present itself alongside other global lighting manufacturers.

“We have seen a clear shift in engagement following ISE from customers in Asia who may previously have been more hesitant,” noted Velders. “There is now a greater willingness to explore the products through demonstrations and evaluations, which is an encouraging sign for future growth.”

According to Velders, interest is particularly strong in Southeast Asia, with Singapore, Indonesia and Vietnam identified as key markets: “In markets such as Singapore, Indonesia and Vietnam, interest is being driven by a combination of strong local distribution and increased awareness of how beamZ is being used in other regions. Access to demonstrations, as well as reliable after-sales support, remains critical in converting that interest into long-term adoption.”

Velders also cited the brand’s combination of European-led design and its competitive pricing as key factors, especially for rental companies evaluating return on investment. “Being a European-designed brand, with R&D managed in Europe, is an important factor in a number of Asian markets,” he said. “At the same time, the price-to-performance ratio allows customers to access a level of specification that would typically be associated with significantly higher-priced products.”

He added that this balance is particularly relevant in environments where procurement decisions are closely scrutinised: “In certain markets, including Vietnam, there is a preference for established international brands, particularly for government-related projects, where long-term support and brand recognition are key considerations.”

At present, demand in Asia is largely being driven by installation projects, including schools, auditoriums and houses of worship. However, the company sees this as an early stage in a wider shift towards rental adoption. “Although demand is largely being driven by installation projects, we are gaining strong interest from rental companies, particularly in markets such as Singapore and India,” Velders explained. “As awareness continues to grow, we expect to see a significant shift towards rental adoption.”

To support this transition, the company is expanding its presence through local trade shows and roadshows across Asia, targeting key markets with direct engagement. The company is already scheduled to exhibit at PALM show in Mumbai this May alongside its Indian distributor Hi-Tech Audio and Image, as well as other local shows in Vietnam and Singapore. “These initiatives are aimed at strengthening market understanding and supporting long-term growth,” noted Velders.

While beamZ’s footprint in Asia is still developing, the company views current activity as an early phase of wider adoption, supported by increasing visibility, regional engagement and evolving buyer confidence.

“We are already seeing the early stages of adoption in parts of Asia, particularly in markets like Singapore and India where interest is building,” Velders concluded. “As we continue to invest in local presence and more users gain direct experience with the products, we expect that momentum to translate into more significant uptake across the rental sector.”

The post BeamZ featured in Pro AVL Asia: Building momentum in Asia appeared first on beamZ.

The energy, the conversations and the enthusiasm we experienced throughout the show made this year’s ISE a true success. For us, ISE is about bringing people together, strengthening relationships and sharing our passion for performance and design.

We look forward to seeing you again at the next edition of ISE.

The post BeamZ takes the spotlight at ISE 2026! appeared first on beamZ.

It was a pleasure to showcase our lighting solutions live and to let you experience firsthand how they can enhance productions and events. We hope your visit left you inspired and gave you new ideas for your own projects.

We look forward to seeing you again at future events and continuing the connections made at CUE 2026.

The post BeamZ inspires at CUE 2026 appeared first on beamZ.

Komm und werde Teil unserer Familie

Tronios, der Hersteller der bekannten Marken beamZ, beamZ PRO, Audizio, Fenton, Fuzzix, MaxMusic, Power Dynamics und Vonyx, mit Sitz in Almelo (NL), ist ein weltweit führendes Unternehmen im Bereich Licht- und Soundtechnologie, sowohl für Entertainment als auch für feste Installationen. Mit unseren starken Eigenmarken bedienen wir einen schnell wachsenden Marktanteil in über 50 Ländern.

Möchten Sie Teil davon werden? Zur Verstärkung unseres Teams suchen wir:

Vertriebsmitarbeiter (m/w/d) im Außendienst

Gebietsabdeckung: Für Nord-, Ost-, Süd- und Mitteldeutschland.
Voraussetzung: Erfahrungswerte und Kenntnisse in der Sound & Licht bzw. Veranstaltungstechnik Branche!

Warum Tronios?

• Arbeiten in der dynamischen Welt von der Sound & Lichttechnik.
• Zukunftssicherer Arbeitsplatz: Wir wachsen kontinuierlich und bieten dir langfristige Perspektiven in einem dynamischen Umfeld.
• Flexibilität und Work-Life-Balance: Bei uns hast du die Freiheit, deine Arbeitszeit flexibel zu gestalten und deine Aufgaben effizient zu erledigen.

Unsere Erwartungen

• Berufserfahrung im Vertrieb, idealerweise im Bereich Licht-, Audio- oder Veranstaltungstechnik
• Hohe Eigenmotivation und Freude am persönlichen Kundenkontakt
• Strukturierte und ergebnisorientierte Arbeitsweise
• Sicheres, sympathisches Auftreten sowie Verhandlungsgeschick
• Sehr gute Deutschkenntnisse in Wort und Schrift, Englischkenntnisse von Vorteil
• Reisebereitschaft innerhalb des zugewiesenen Verkaufsgebiets

Deine Aufgaben

• Eigenständige Betreuung und Weiterentwicklung unserer bestehenden Kundenbeziehungen in Ihrem Vertriebsgebiet
• Aktive Neukundengewinnung und Aufbau eines stabilen Kundenstamms
• Präsentation unserer Marken und Produkte bei Kunden vor Ort sowie auf Messen und Veranstaltungen
• Markt- und Wettbewerbsbeobachtung zur Identifizierung neuer Geschäftschancen
• Enge Zusammenarbeit mit unserem internen Vertriebs- und Marketingteam in Almelo

Was wir Ihnen bieten

• Moderne Arbeitswelt: Flexible Arbeitszeiten und die Möglichkeit, auch im Homeoffice zu arbeiten.
• Teamspirit: Ein kreatives und motiviertes Team, das gemeinsam an der Umsetzung unserer Projekte arbeitet.
• Attraktive Vergütung: Ein unbefristeter Arbeitsvertrag mit einem konkurrenzfähigen Gehalt und einer leistungsabhängigen Bonusregelung.
• Karrierechancen: Bei Tronios kannst du deine berufliche Entwicklung vorantreiben und spannende Projekte übernehmen.
• Firmenwagen: Du erhältst einen Firmenwagen, auch zur privaten Nutzung.
• Zusätzliche Benefits: Gesundheitsförderung, Altersvorsorge und regelmäßige Teamevents.

Was Tronios ausmacht

Tronios ist seit über dreißig Jahren der Spezialist für die Herstellung und den Vertrieb von passenden und erschwinglichen Lösungen im Bereich Licht und Ton. Mit unserem Sortiment können wir jede Person und jeden Ort mit Licht und Ton ausstatten – von Bühnen bis zu Geschäftsräumen und von Wohnzimmern bis zu Festivals. Dank unseres hochmodernen Logistikzentrums sind wir in der Lage, unsere Partner sehr schnell mit ihren gewünschten Produkten zu beliefern. Darüber hinaus bieten wir grenzenlosen Service, indem wir stets lösungsorientiert mitdenken.

Lust, Teil unseres Vertriebsteams zu werden?

Dann freuen wir uns auf deine Nachricht! Sende deinen Lebenslauf und ein Motivationsschreiben an solliciteren@tronios.com. Solltest du Fragen haben oder weitere Informationen wünschen, kontaktiere uns bitte über die untenstehenden Angaben.

• E-Mail: e.sauer@tronios.com
• Telefon: 085 – 105 31 55

Komm an Bord bei Tronios, wir freuen uns auf dich!

—————–  English version  —————–

Come and join our Tronios family

Tronios, the parent company of the well-known brands beamZ, beamZ Pro, Audizio, Fenton, Fuzzix, MaxMusic, Power Dynamics and Vonyx, based in Almelo (NL), is a globally leading company in the field of lighting and sound technology, for both entertainment and permanent installations. With our strong own brands, we serve a rapidly growing market share in over 50 countries.

Would you like to be part of it? To strengthen our team, we are looking for:

Field Sales Representative (m/f/d)

Sales area: Northern, Eastern, Southern and Central Germany
Requirement: Experience and knowledge in the sound, lighting or event technology industry!

Why Tronios?

• Work in the dynamic world of sound and lighting technology.
• A secure future: We are continuously growing and offer you long-term prospects in a dynamic environment.
• Flexibility and work-life balance: You have the freedom to organise your working hours flexibly and manage your tasks efficiently.

Requirements

• Professional experience in sales, ideally in lighting, audio or event technology
• High self-motivation and enthusiasm for personal customer contact
• Structured and results-oriented working style
• Confident and friendly appearance combined with negotiation skills
• Excellent German language skills, both written and spoken; English is an advantage
• Willingness to travel within your assigned sales area

What defines you

• Independent support and development of existing customer relationships within your sales area
• Active acquisition of new customers and building a stable customer base
• Presentation of our brands and products to customers on site as well as at trade fairs and events
• Market and competition monitoring to identify new business opportunities
• Close cooperation with our internal sales and marketing team in Almelo

What we offer

• Modern working environment: Flexible working hours and the option to work from home.
• Team spirit: A creative and motivated team working together to realise our projects.
• Attractive remuneration: A permanent employment contract with a competitive salary and performance-related bonus scheme.
• Career opportunities: At Tronios, you can develop your career further and take on exciting projects.
• Company car: You will receive a company car, also for private use.
• Additional benefits: Health promotion, pension scheme and regular team events.

What we do

For more than thirty years, Tronios has been the specialist in producing and distributing high-quality and affordable light and sound solutions. With our wide range, we can provide lighting and sound for anyone and any location – from stages to offices, from living rooms to festivals. Thanks to our state-of-the-art logistics centre, we are able to supply our partners quickly and efficiently. In addition, we provide outstanding service by always thinking in terms of solutions.

Excited to be part of the Sales Squad in Germany?

We’d love to hear from you! Send your CV and motivation letter to us via solliciteren@tronios.com. If you have any questions or would like more information, please get in touch using the contact details below.

• E-Mail: e.sauer@tronios.com
• Phone: 085 – 105 31 55

Come on board at Tronios! We can’t wait to meet you!

The post Join our sales squad in Germany! appeared first on beamZ.

With 562 beamZ fixtures, the lighting played a key role in bringing the festival to life. From laid-back reggae vibes to high-energy drum and bass sets, the lighting created the perfect atmosphere at every moment, enhancing the experience for all 95,000 visitors.

The organizers of Reggae Land 2025 made the beamZ Pro MHL1940 their lighting centerpiece to shape the festival’s unique atmosphere. This wash moving head, equipped with motorized linear zoom and 19 ultra-bright 40 Watt 4-in-1 LEDs, lit up every stage. Thanks to its unique honeycomb lenses and individually controllable LEDs, the fixture produced stunning effects, including kaleidoscope patterns, that perfectly matched the reggae ambiance.

The post BeamZ makes Reggae Land 2025 shine! appeared first on beamZ.

Our beamZ Pro Neutron-Dot were featured across multiple stages, bringing atmosphere, power, and visual magic to every performance. This versatile LED hybrid fixture is built to deliver creativity and intensity in one compact design, functioning as an audience blinder, strobe, LED pixel-mapping surface, eye candy effect, and stage wash.

At a festival where nothing is too extreme and visual impact is everything, the Neutron-Dot proved to be the perfect match.

Curious to learn more? Check out the products.

The post beamZ Pro Lights Up Iconic Hardstyle Festival Defqon.1 appeared first on beamZ.

We want to extend our heartfelt thanks to Sound Wave Distribution Srl for being part of the MIR Show in Rimini, Italy from March 23–25 with beamZ!

Your support and partnership played a key role in the event’s success, and we truly appreciate the warm welcome from our export team—it was a pleasure working together!

Looking forward to many more exciting collaborations in the future!

The post MIR Show in Rimini, Italy appeared first on beamZ.

A big shoutout to Digikal Greece for their fantastic participation in the successful AV Music Show in Athens from March 7–9 2025 with beamZ PRO!

The AV MusicShow 2025 exhibition is expected to be one of the most dynamic and innovative events in the field. With the participation of leading companies from Greece and abroad, visitors will have the opportunity to explore the latest products and cutting-edge technologies in sound, lighting, imaging, and music production. The exhibition will also showcase developments in the fields of Live, Installation and Integration, and smart building technologies. Live, Installation and Integration, and smart building technologies.

We truly appreciate your support and collaboration in making this event a success. A special thank you as well for the warm welcome from our export team—your hospitality made all the difference!

Looking forward to more amazing projects together!

The post AV Music Show in Athens Greece appeared first on beamZ.

BeamZ and beamZ Pro will be there to showcase the latest innovations, including some never-before-seen products! You can also expect to see some new additions to our famous StarColor wall washers, battery uplights and audio installation series. Don’t miss out and come and see us on Booth: 6L500.

Get in touch with our team of specialists and find out about the many possibilities we have to offer. We look forward to your visit and hope to see you there!

Register now for free with our unique code: NJB3LXHB

Floorplan

Register now for Free

The post ISE 2025 – Invitation appeared first on beamZ.